America’s bestselling Bordeaux wine makes its U.S. debut at golf’s pre-eminent event.
Hugues Lechanoine of Baron Philippe de Rothschild and Jeff Price of the PGA of America at the 2016 Ryder Cup One Year to Go event on September 29th at Hazeltine, Minnesota.
Baron Philippe de Rothschild SA and the PGA of America are pleased to announce Mouton Cadet as the official wine for the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska, Minnesota. This collaboration unites the legendary Mouton Cadet, founded in 1930 just three years after the first Ryder Cup was played, with the most prestigious team event in golf. The biennial Ryder Cup features 12 of America’s finest professional golfers against 12 of their counterparts from Europe in a match-play, team competition.
Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild SA, commented, “Mouton Cadet began its relationship with Ryder Cup Europe in 2014, and is now delighted to expand the relationship for a United States-based Ryder Cup for the first time. With this fantastic expansion into the U.S., this partnership is now firmly implanted on both sides of the Atlantic.”
“The PGA of America is honored to partner with Mouton Cadet,” said Jeff Price, Chief Commercial Officer of the PGA of America. “The passion that people have for the Ryder Cup and wine are strikingly similar, both in the United States and Europe. It’s those passions that keep them coming back again and again.”
Mouton Cadet was created by the late Baron Philippe de Rothschild (1902 – 1988). His goal was to market high-quality wine to a world of burgeoning quality-conscious, wine consumers. A great innovator, he decided not to sell the wine under his prestigious Château label, but rather under the name “Mouton Cadet” (the Baron was the younger son – cadet in French – of the family). Mouton Cadet found instant success, especially in the United States, where it remains the bestselling Bordeaux wine. For more than 85 years, the brand has grown in popularity and is sold in 150 countries around the world.
The relationship with the Ryder Cup began with an agreement between Ryder Cup Europe and the family-owned company Baron Philippe de Rothschild SA. Mouton Cadet was the official wine at the 2014 Ryder Cup in Gleneagles, Scotland, and will again be the official wine at the 2018 Ryder Cup at Le Golf National, near Paris in France. The alignment represents the perfect pairing of performance and celebration: the bestselling Bordeaux wine in the world with the most esteemed trophy in all of golf.
“Thanks to a fresh wave of talented and charismatic players on both sides of the Atlantic, the game of golf is in the early stages of its next exciting era,” said Lechanoine. “These ‘cadets’ of the sport are not only appealing to younger audiences, but are also making it feel more accessible and more intimate for all of us. This was precisely the goal of Baron Philippe de Rothschild when he created Mouton Cadet.”
The 2016 Ryder Cup will be played Sept. 27−Oct. 2, 2016, at Hazeltine National Golf Club in Chaska, Minnesota.
